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The web page has the following on the site, "Why offset with us? Offset Your Carbon Footprint Now." I saw that the web page also said " Start to offset emissions by selecting a category." They also said " And offset your emissions onmouseoutUnTip. Welcome to our Carbon Footprint Calculator and Offset Shop. This carbon application is brought to you in cooperation with leading carbon offsets developer South Pole Group. Please start by choosing a category above, and experience real carbon neutrality you can trust. Choose from several high quality offsetting projects instead of opaque portfolios." The meta header had Carbon as the first optimized keyword. This keyword is followed by carbon, CO2, and carbon footprint which isn't as important as Carbon. The other words green-evolution.southpolecarbon.com uses is footprint calculator. footprinting is included and might not be viewed by web engines.